Role: concept creation, copywriting.

Kelme is a Spanish sportswear brand that has been around seemingly forever, but less so in recent times. During the 90s they used to sponsor football giants Real Madrid, and the Spanish Olympic team during Barcelona '92.

So when they approached us to figure out a way to show off their K-Generation line of sneakers, we went back to that glorious time. We created a store in which you could only pay using 'pesetas', Spain's currency before the euro.

Creative Directors: Toni Tugores, Charlie García.
Copywriters: Miguel Coletta, Miguel Martinena, Guillem Rius.
Art Director: Fernando Romero.

Award for Strategy & Creativity in a Communications Campaign at Sitges Next 2016.
El Sol de Iberoamérica 2016: shortlist in Events.