Alvalle is the leading brand of gazpacho, a kind of cold soup which is its own institution during summers in Spain.
For this summer's campaign, we focused on the fact that people know Alvalle is the best brand of Gazpacho, in terms of flavor, but still they may end up choosing other brands because of their price. So we encouraged people to go all in (¡a lo loco!) this summer, because they deserve it.
Creative Director: Ramon Caba. Copywriter: Miguel Coletta. Art Director: Nuria Pujol Canals.